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Written by Amy Jorgensen
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In the past, medical practices acquired new patients mainly through
referrals and insurance provider directories. The physicians behind
those medical practices essentially just had to sit back and wait for
patients to come to them. Today, the story is a little different. More
and more physicians and medical practices are recognizing the need for
marketing in order to attract new patients. The main avenue for this
new wave of medical marketing has been the Internet.
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