Practice Marketing
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Written by Amy Jorgensen
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Millions of people today are using the Internet to find love, to buy things, and to stay in touch with one another. To a growing extent, these same individuals are also using the Internet to help them make important decisions, including who to choose as a health care provider.
This trend can have serious implications for you and your practice. First of all, if you do not have a strong web presence you might be missing out on potential patients. Second, if you are not aware of the information about you that is available online then you could be losing clients and having your reputation damaged without even knowing it.
Patients who search online for physicians aren't trying to uncover the skeletons in your closet. Most are looking for the information they need to make smart choice about their healthcare. Knowing what the web has on you is an important step to controlling your reputation with patients and colleagues.
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Written by Amy Jorgensen
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In the past, medical practices acquired new patients mainly through
referrals and insurance provider directories. The physicians behind
those medical practices essentially just had to sit back and wait for
patients to come to them. Today, the story is a little different. More
and more physicians and medical practices are recognizing the need for
marketing in order to attract new patients. The main avenue for this
new wave of medical marketing has been the Internet.
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Written by Amy Jorgensen
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When you were nearing the end of residency and were thinking about starting your own practice, you were probably only concerned with raising the money to get off the ground and helping patients. The truth is that starting or building a practice today involves much more than that. Whether you are trying to choose a location, engage in successful marketing, or form referral relationships with other physicians, you must first identify your competition.
The bad news is identifying your business competition isn't something you learned in medical school. The good news is that it isn't as difficult as you might think.
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Written by Amy Lillard
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The
possibilities for marketing your medical practice are numerous. The
most effective methods of advertising and growing your practice, most
agree, are physician referrals and promotion. But
there are some hurdles to jump when using these method.
This
article will detail some of the restrictions that exist when making and
receiving referrals, and in preparing marketing aids to reach new
patients.
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Written by Amy Lillard
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Marketing a medical practice is not complete with a simple ad or two.
Sending off an announcement to the local media will not suffice. And
marketing without networking is doomed to fail.
For effective and legal practice marketing, your approach should be
methodical and varied. In this article we discuss planning a marketing
strategy, potential tactics to use, and methods for implementation.
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